Goji - Berry

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Goji - Berry

Goji Berry: The berry of happiness!

A fruit sought after for its beneficial properties in the human body, which has traditionally been associated with well-being and longevity. That is why, after all, it is also referred to as the "berry of happiness".


Origin and history of the fruit

Goji Berry has a centuries-old history of use in China, where it is highly valued for its medicinal, healing and beneficial properties. Among other things, Goji Berry is considered a powerful anti-aging and longevity enhancer. In support of this view, people living in some areas of China where Goji Berry is grown and used extensively enjoy a very high life expectancy and good general health.

The plant

It belongs to the Solanaceae family, where potatoes and tomatoes are classified. Its orange-red fruits look like berries and have a sweet, slightly sour taste, like a combination of cherries and raspberries. Their ripening, which depends on the climate, starts in August and ends in October.


Goji Berry is considered to be one of the richest natural sources of nutrients. Its dried berries contain 68% carbohydrates, 12% proteins, 10% fats and 10% fiber in a total caloric value of 370 calories per 100 grams. They also contain vitamins C, B1, B2 and Beta-carotene, as well as a range of minerals, antioxidants and amino acids. The high concentration of antioxidants (10 times more than other red fruits and 30 times more than red wine) but also the content of amino acids and minerals (they have 11% protein) and significantly help in the regeneration of cells and not only that. These properties make it a very healthy fruit.



  • They are rich in antioxidants, mainly carotenoids such as B-carotene and zeaxanthin. The specific carotenoids protect the retina of the eye and improve vision. In fact, it has been scientifically proven that zeaxanthin protects against vision loss in people over the age of 65.
  • They protect the liver and kidneys, from all kinds of external diseases.
  • They significantly strengthen the body's defenses and rejuvenate our immune system, helping us to stay healthy.
  • Goji berry is the elixir of youth. Thanks to the high content of polysaccharides, it releases the function of human growth hormones. Growth hormone is secreted by the pituitary gland and stimulates the growth of bones, muscles and tissues and controls the use of proteins and carbohydrates in the growth process. To remove all kinds of signs of aging, but also to feel much younger, the secret lies in goji berries.
  • Their nutritional value is also high based on the ORAC scale, as they prevent oxidation and cell aging.
  • They contribute to the prevention of the symptoms of fatigue and exhaustion. Lethargy and fatigue are common phenomena that, due to the fast pace of our lives, appear at an ever-increasing rate. If you suffer from insomnia and migraines, try a few goji berries and you will definitely notice a big difference.
  • Research has shown that these small berries enhance fertility and sex life, especially for men.
  • Longevity medicine... goji berries are what they seem. As scientifically proven, they have the ability to improve the functioning of the circulatory system of the human body and grant longevity and health.
  • Rich in proteins and mineral elements, goji berries significantly help to reduce blood pressure and cholesterol.